An effective and low cost (or Free!) way of driving traffic to your site is to get other websites to link to you. Not only will you get the traffic that results from people clicking on those links, but having a number of high quality, related sites linking  to you will also help your site rank higher in Google's search listings.

Link exchange programs make it easy for you to find others looking to share links.

Tips for link exchange:

• Send the other website the exact text you would like them to use - this is a form of marketing and you should treat it like one.
  
  
• Use the keywords you think people will type in search in your link exchange text
.


• Links are most effective when they're from high quality or established related sites.