Along with optimizing key pages of a Web site for top ranking in the spidering search engines, it's usually necessary to create individual directory descriptions and submit them to the major Internet directories. Search directories are becoming just as important, if not more important, than search engines.

Some Web sites do not lend themselves to being rewritten or redesigned as necessary to achieve top ranking in the spidering search engines. Examples would be highly graphical or Flash sites. However, when submitted carefully and correctly, these sites can still achieve top ranking in the major directories such as Yahoo!, Zeal and DMOZ

Directory submissions include:

Keyphrase research to find the most appropriate keyphrases for your site;

Carefully crafted directory descriptions utilizing your most important keyphrases and geared toward each directory's specified criteria;

Category research to ensure your site is submitted to the most appropriate category in each directory.