Banner advertising lets you display a visually appealing text and graphics ad to your customers. The ability to show graphics allows you to effectively establish your brand.

Tips for choosing a company to display banner ads

• Where will the ads show up? Are you able to target the ads so that they show up only on relevant web pages?



• Do you pay per impression, or for a guaranteed number of customers to come to your site?



• Does the company give you best practice information about creating effective banner ads?



• How much does it cost, and what is the minimum investment?



• What data do you get about which ads were effective?



• How frequently will your banner ad be displayed



• What size will the ads be, and where will they appear on the page?



• Are there tools to help you create banner ads quickly?
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• Use consistent visuals across all your banner ads to help build your brand - even if the customer doesn't click on the ad, they'll remember your logo



• Make sure your company logo or name appears clearly in the ad



• Target your ads to the people most likely to purchase something on your site (e.g. sporting goods advertisements on sports pages, not cooking pages)



• Test your ads with a small group before committing to a full campaign